Quigo To Serve Time Inc. Contextual Ads

Quigo has signed a multi-year with Time Inc. to provide contextual ads for the publisher of such sites as CNNMoney.com, Time.com, People.com and SI.com.

Time chose Quigo's AdSonar platform due to its flexibility and the fact that “many of our advertisers are very response-driven,” Time Inc. Business and Finance Network's president of digital publishing, Vivek Shah stated.

"Our partnership with Quigo underscores Time Inc.'s strategic focus on becoming a powerful force in digital media. Quigo was the partner that could enable us to sell a Time-branded solution directly to our own advertisers so we can become a leader in performance-based advertising," said Ann Moore, Chairman and Chief Executive Officer of Time Inc. "After a rigorous evaluation, we came to the clear conclusion that Quigo's custom platform provided the best solution for us to own our advertiser relationships and generate significant incremental revenue."

"We're excited to welcome Time Inc. to the AdSonar network. This partnership is a milestone for Quigo and a clear trend we see in the online advertising industry where sophisticated media companies are increasingly demanding more tailored and innovative monetization solutions," said Mike Yavonditte, Quigo's Chief Executive Officer. "Time Inc. has some of the crown jewels on the Internet and together with Quigo's technology and unique approach, we will be able to create a new ad marketplace designed to further Time Inc.'s brands in the digital age. In doing so, Time will capture the full value of their brands while also building their own advertiser asset base. We look forward to launching the new program in July and to expanding our partnership in the coming years."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.