SEMPO, the Search Engine Marketing Professional Organization, has added another advanced course to its SEMPO Institute initiative. Joining the Fundamentals of Search Marketing and Advanced SEO courses is an Advanced Search Advertising course.
"Advanced Search Advertising gives marketers the ability to get more return on their ad buys by providing them with a deeper level of strategy as well as hands-on tactics they can implement," SEMPO President Jeffrey Pruitt said in a statement.
The 14-lesson course covers PPC models, keywords & campaigns, copywriting for ads, bidding & ranking, landing pages, success metrics, PPC program specifics, reporting & analytics, click fraud, alternative PPC search engines and feeds & feed advertising.
All courses are available online, and students can complete lessons at their own pace. Students are tested and graded on each lesson, and must pass all lessons with a passing grade to receive a certificate of completion.