SEMPO Institute Adds Advanced Search Advertising Course

SEMPO, the Search Engine Marketing Professional Organization, has added another advanced course to its SEMPO Institute initiative. Joining the Fundamentals of Search Marketing and Advanced SEO courses is an Advanced Search Advertising course.

"Advanced Search Advertising gives marketers the ability to get more return on their ad buys by providing them with a deeper level of strategy as well as hands-on tactics they can implement," SEMPO President Jeffrey Pruitt said in a statement.

The 14-lesson course covers PPC models, keywords & campaigns, copywriting for ads, bidding & ranking, landing pages, success metrics, PPC program specifics, reporting & analytics, click fraud, alternative PPC search engines and feeds & feed advertising.

All courses are available online, and students can complete lessons at their own pace. Students are tested and graded on each lesson, and must pass all lessons with a passing grade to receive a certificate of completion.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.