10 Cool Things to Do with IndexTools

Over the course of his Web Analytics Shootout, Eric Enge found IndexTools Web Analytics to be a powerful tool available at a relatively low price. He also found ten cool things to do with IndexTools:

  1. Customize Reports
  2. Customize Dashboards
  3. Ad Hoc Scenarios
  4. Filters
  5. Merchandising
  6. Path Explorer
  7. Alerts, Events, and Color Coding
  8. Segmentation
  9. Campaign Management
  10. Custom Fields

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.