MySpaceTV – Look Who's Chasing YouTube

Today MySpace re-launched its video sharing site, renaming it MySpaceTV. The New York Times reports that this is a serious attempt by News Corp, the owner of MySpace, to challenge YouTube. Users of the new service do not have to be signed in as members of the MySpace community to share their videos. This feature should in fact attract new users to MySpace and expand its reach for quality video content and viewers

The site will emphasize professionally done videos selected by the MySpace editors. In a move toward showing more professional content, last week MySpace became the exclusive outlet for Sony's “Minisodes.” Sponsored by Honda, these are five-minute clips are from 15 vintage sitcoms including “Diff'rent Strokes” and “Silver Spoons.” This type offering will surely expand as more deals are worked out for content from sources such as News Corp owned Fox.

These moves should put MySpace in a more competitive position vs.YouTube. The stakes are high, particularly as YouTube is testing social networking features on its TestTube test platform and is expected to challenge MySpace in the social networking arena.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.