WSJ's Mossberg Likes Ask3D

Wall Street Journal columnist and All Things Digital organizer Walt Mossberg compared Google's Universal Search with's Ask3D, and found Ask3D to be a better way of presenting search results. In Takes Lead In Designing Display Of Search Results, Mossberg writes:

Now, Google and Ask each have rolled out new ways of presenting search results. Google's approach, which it calls “universal search,” is a modest thing, a first step in what it says will be a long effort to break down barriers between different types of information a user may be seeking, such as Web links, images and news.

But Ask's new system, called “Ask3D,” is a much bolder and better advance in unifying different kinds of results and presenting them in a more effective manner. It shows, once again, that Ask places a higher priority than its competitors do on making search results easy to navigate and use. is currently trying to become a legitimate contender in search, with a new ad campaign and new features like Ask3D. A favorable review from Mossberg can help spread the word to the masses, but it will take much more than that to get users to change their behavior.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.