Matt Cutts Offers Corporate Blogging Advice

Joining the damage control of the Google Health Blog vs. Sicko incident on Sunday, Google blogger extraordinaire Matt Cutts outlined some guidelines for company blogging 101 as an explanation for Turner's actions, and guidance for avoiding future incidents.

He advises:

  1. The easiest time to make a blogging gaffe is when you're starting out.
  2. Don't criticize other companies or people.
  3. Don't post when you're angry.
  4. Learn which stories matter and which ones don't.
  5. If you make a mistake, don't clam up.
  6. Include a datestamp on all your posts.

Excellent advice from a seasoned corporate blogger.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.