Google Et Al Should Buy Australian Hosting, Financial Times Suggests

The Financial Times suggests that the big three search engines should buy local hosting comapnies if they want to make inroads into the Australian market.

Australia does not have the population of their nearby Asian neighbors, but the market is financially capable and one that the engines are not overlooking. Add to this that the telcos are more protected in Australia and the move of Google and Micrososft to establish data centers and the space gets a little crowded.

"The likes of companies like Google and Microsoft could look to consolidate Australian hosting players to get a foothold in the market", analysts and industry executives told FT.com.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.