Bill Slawski Uncovers Patent Info About Google Quality Scoring

Bill Slawski - SEO By The Sea - should be voted the global expert on search engine patents. He keeps on top of them and is always breaking solid insights into how the patent applies to the various engines and ways to learn from them.

"A trio of patent applications from Google look at estimating the likelihood that an advertisement is a good one, in a method that goes beyond counting click-through-rates (CTR)." he blogged.

The blog is one worth reading and if you have any insights or comments let's discuss them here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.