Are You Scared of Universal Search?

Google's switch in May to Universal Search has more than a few marketers awash with panic over loss of rankings – and understandably so – since some have lost visibility due to other digital content such as video, images, or blogs, etc. occupying valuable real estate within the search results.

John Tawadros, COO of iProspect, will help calm your nerves with his advice for using Universal Search to your advantage in today's SearchDay, "Google Universal: Friend or Foe?"

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.