Yahoo Advertising Numbers Under Attack, According to Bloomberg

Not only is Yahoo being beleagured by Google, but the social networking sites are cutting into their display ad revenue, according to a Bloomberg report.

Yahoo has seen its stock value fall recently, and while some financial advisers are recommending selling, there are still a number who see Yahoo as a buy.

"Yahoo still takes in more display advertising than its competitors", Yahoo spokeswoman Joanna Stevens told Bloomberg. "Measured by dollars spent, Yahoo was first among U.S. sites in the first quarter, followed by AOL and parent Time Warner Inc. and Redmond, Washington-based Microsoft is third, according to TNS Media Intelligence. TNS didn't provide year-ago comparisons" Bloomberg stated.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.