Can Search Success Translate?

Making a search campaign that's been successful in English work in Spanish can be more difficult than simply translating the same words. Matt Williams, managing partner of search marketing firm Prominent Placement, shares his company's search optimization experience with the U.S. Hispanic and Latin American markets in today's SearchDay, "Can You Translate a Successful Search Campaign?."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.