Hotlinking Images Can Help SEO

Google Blogoscoped has an interesting article about using hotlinked images to gain high organic rankings.

Michel Telendro told Phillip Lenssen, "“I do one of this hotlinking with one flickr image in a new domain (3 weeks, no backlinks) and in one week I was ranking #3 for that keyword in [Google Images].”
Case in point – do an image search for paris in Spanish Google, and of the top 5 results, all but 1 are hotlinking the image. Even when you do a Google web search, thanks to the direct image results box on top of the web results, a hot linker ranks top for paris."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.