SEW Experts: Exploiting Your Current Backlinks and Link Referrals

In today's Link Love column, "Exploiting Your Current Backlinks and Link Referrals," Justilien Gaspard tells you how to take full advantage of your current backlinks, while getting referrals to other Web sites that can help promote your business.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.