Google Maps Mashups Now Easier to Find and Create

Google has introduced the term Mapplets to describe what it's calling the next generation of user-created data overlays commonly known as "mashups." In the LatLong Blog, product manager describes the new platform in Google Maps Mashups 2.0. Mapplets are intended to be mashups that allow developers use dynamic data, such as live weather information, or events from Zvents, as an overlay on a map.

Mapplets are available on Google's MyMaps tab, along with a drag-and-drop editor that allows users to add placemarks to a map, which was released in April.

In addition, users can add existing Mapplets to their MyMaps page from the Google Maps Directory.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.