Google Responds To Aussie Fraud Claims

Google has responded to the "legal proceedings by the Australian Competition and Consumer Commission (ACCC) that Google has failed to adequately distinguish 'sponsored links' from 'organic' search results", the UK Telegraph reported today.

Google spokesman Rob Shilkin told the UK Telegraph: "Google Australia believes that these claims are without merit and we will defend against them vigorously. They represent an attack on all search engines."

The court date is set for August 21.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.