Google Confirms Mobile AdSense Beta

Word of a new version of AdSense for mobile users began spreading last week, and a Google spokesperson has confirmed that it is running a limited beta of the product, according to ClickZ.

"Google is committed to finding new and better ways to get users the information they need while on the go, and to opening up new revenue opportunities for our partners," the spokesperson said. "We are currently conducting a limited beta to test AdSense for mobile, a monetization product for mobile publishers. We will continue to evaluate the beta and will refine the product based on feedback from our users, publishers, and advertisers."

Google has been seen testing mobile search ads in the U.S. and U.K. in September 2006, and in more of Europe, Asia, and Australia in November. This is the first time Google ads have been placed on third-party mobile publisher sites.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.