Microsoft adCenter Adds Negative Keyword Tool

After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the campaign level, instead of just at the ad group level within campaigns.

According to the adCenter blog, "Negative keywords are specific words or phrases that help prevent your ads from being displayed to customers who are unlikely to click them. For example, if your ad sells televisions and you have specified 'TV' as a keyword, but you don't want search queries to produce results on entertainment-type searches, you could specify 'listings,' 'soap,' and 'show' as negative keywords."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.