BidClix Closing Doors July 31

BidClix, recently purchased by aQuantive, will cease to exist on July 31. They have sent out emails letting current advertisers know they will be sending refunds in August for any remaining balances in prepaid accounts.

The interesting thing is they will be moving select advertisers and publishers to another aQuantive property.

"Over the next few months we are going to work hard to transition our best BidClix advertisers and publishers to DRIVE Performance Media, an operating company of aQuantive and one of the world's leading advertising networks," the email stated.

This is an interesting approach by aQuantive. Buy something only to cherry pick the good advertisers and publishers then gut the company. One would think it would have just been easier to approach those advertisers directly.

Guess the talent at BidClix was worth the expense.

The full email is below:

The BidClix Advertising Marketplace, as you know it, is closing. Soon you will no longer be able to access your BidClix account and the existing interface will be shut down.

In December 2006 BidClix became part of the aQuantive family. Over the next few months we are going to work hard to transition our best BidClix advertisers and publishers to DRIVE Performance Media, an operating company of aQuantive and one of the world's leading advertising networks.

IMPORTANT INFORMATION ABOUT YOUR ACCOUNT.

Please note your current account balance: $278.67

If you would like to receive a refund for any positive account balance then you MUST first verify your contact information by logging into your BidClix account and following the steps outlined there. If you do not wish to receive a refund check then you do not need to take any action.

Login here: http://www.bidclix.com

Please Take Note of these Important Dates:

* July 31st: BidClix will stop serving ads and stop accepting bids from advertisers.

* July 31st: The last day you will be able to verify your contact information for payment/refund.

* August 6th: The last day you will be able to log into your BidClix account to call reports etc.

* August 8th - 30th: We will send final checks to all verified accounts.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.