Yahoo Buys Part of Indian Ad Company Tyroo

The purchase of a major portion of Tyroo, the Indian online ad company, is seen as a further push into the fast growing Indian market.

"There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing", George Zacharias, managing director of Yahoo India told InfoWorld.

Yahoo started beta testing its search-based advertising business in India over a year ago and opened it to the public about eight months ago and "so far has a few thousand small advertisers", Zacharias said.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.