Google-DoubleClick Deal Faces Congressional Scrutiny

Google execs will be called to defend the potential $3.1 billion acquisition of DoubleClick before both House and Senate Subcommittees, according to the New York Times. A subcommittee of the Senate Judiciary Committee and a House Energy and Commerce Committee subcommittee on consumer protection are each planning to call a hearing to explore the antitrust and privacy issues.

The deal is already being looked at by the Federal Trade Commission (FTC), which has opened a preliminary antitrust investigation, which telecom analyst Scott Cleland expects to end badly for Google.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.