Search Headlines & Links: July 20, 2007

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Link Building is a Permanent Investment
    I occasionally end up speaking with webmasters who thing of link building as an activity that you do for a while, and then you stop, or slow down. It's a mistake, and it's not one that you want to make.
  • Google Results Good, But Not Good Enough?
    Google reported its second-quarter results yesterday, which showed rapid revenue growth and strength in its business. Unfortunately for Google, expenses rose more than analysts expected, and profits fell short of expectations.
  • SEW Experts: Getting Started in Local Search
    Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan.
  • SEW Experts: The Guts of an Enterprise-Level Web Analytics Audit
    Chris Boggs gives you the lowdown on a site side analytics audit, to help you overcome one of the biggest problems faced by large companies: knowing how to interpret Web analytics data.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.