SEW Experts: Do You Really Need to Overhaul Your Landing Pages?

In today's Search Ads column, "Do You Really Need to Overhaul Your Landing Pages?," Tony Wright tells you how to determine whether or not it's really necessary to spend the summer doldrums tweaking landing pages.

Historically, summer is a slow time for conversions. Wright allows that it can be a good idea to look at your landing pages constantly, testing and tweaking to get that perfect combination of interesting information and eye-popping graphics. He warns, however, that before you go wild with your Web designer, it might be a good idea to take a look at the other aspects of your campaign before you go creating a new landing page with 12 Ajax wizards, a Flash intro, and a picture of a scantily clad model hocking your product.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.