ClickSurge's New Content Widget To Monetize Traffic Adds Pixsy Image Search

MediaRiver's ClickSurge, a relatively new entry into the content monetization industry, has partnered with Pixsy to help add image search to publishing sites, the two companies announced in a joint press release.

"MediaRiver recently launched ClickSurge as an innovative tool for web publishers to lead Internet users to online content in a discovery-based contextual model. Publishers deploy ClickSurge powered widgets on their web properties, their partner's web properties, or as a part of their viral widget strategy, that feed the end user articles, videos or photos that are relevant to the page they are viewing. For example, a visitor who is reading an article or blog posting around a specific celebrity would be shown links to relevant articles, video clips and photos of that celebrity, prompting them to click through to other monetized web pages," the press release stated.

By incorporating ClickSurge powered widgets into its offerings, Pixsy will enable its publisher customers to display rich multimedia content that is contextually relevant to whatever text is on the page where the widget is deployed. The end result is a significant increase in page views for its customers and an increase in search volume and market share for Pixsy.

"Pixsy provides web publishers with a platform for Internet users to search photo and video archives on their websites, a functionality many of the largest media companies are lacking," said Chase Norlin, CEO of Pixsy Corporation. "With ClickSurge, our publishers can now
display dynamic links to relevant images and videos, offering a powerful toolset to increase the profitability of web properties and deliver a very high quality user experience."

Under the terms of the agreement, Pixsy will deploy ClickSurge within its publisher network and leverage the solution to drive content syndication deals and extend the reach and effectiveness of its image and video search platform.

In addition, MediaRiver will leverage Pixsy's award winning multimedia search engine to provide its customers who lack multimedia search capability with the ability to drive traffic to their
monetized multimedia assets.

"Incorporating Pixsy's image and video search capability to the ClickSurge offering will enable MediaRiver customers to expose their image and video content to the right audience, at the right time, anywhere on the web," said Al Wasserberger, CEO of MediaRiver.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.