Kevin Embree, of Click Forensics, headed a Click Quality Council Steering Committee meeting today. With over 20 people in attendance to this webinar meeting, Shuman Ghosemajumder, Business Product Manager for Trust and Safety at Google, and Erica DeLorenzo, Director of Industry Practices at IAB, spoke with the committee about elements of click fraud.
Google is always working on improving their filters, Ghosemajumder said. "We are always looking at why it is these clicks get through," he added.
Both companies watch click bots, people sitting at an AdSense site and clicking or "anything manipulated or not in the way of natural behavior."
DeLorenzo said the IAB's Click Measurement Working Group is finishing up a detail report on the subject that should be released in the near future.
The concept of advertisers getting a 'phone bill-like' document for what they are paying is something being discussed and worked on by Google, Ghosemajumder said.
Google is working with the IAB to come up with standards so that people are better aware of what is being addressed. "We are striving to have the most powerful system possible," he added.