Click Quality Council Holds Steering Committee Meeting

Kevin Embree, of Click Forensics, headed a Click Quality Council Steering Committee meeting today. With over 20 people in attendance to this webinar meeting, Shuman Ghosemajumder, Business Product Manager for Trust and Safety at Google, and Erica DeLorenzo, Director of Industry Practices at IAB, spoke with the committee about elements of click fraud.

Google is always working on improving their filters, Ghosemajumder said. "We are always looking at why it is these clicks get through," he added.

Both companies watch click bots, people sitting at an AdSense site and clicking or "anything manipulated or not in the way of natural behavior."

DeLorenzo said the IAB's Click Measurement Working Group is finishing up a detail report on the subject that should be released in the near future.

The concept of advertisers getting a 'phone bill-like' document for what they are paying is something being discussed and worked on by Google, Ghosemajumder said.

Google is working with the IAB to come up with standards so that people are better aware of what is being addressed. "We are striving to have the most powerful system possible," he added.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.