Web Analytics Shootout: Unica's Affinium NetInsight

Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica's Affinium NetInsight Web analytics package.

As with the other packages he's reviewed, Eric came up with a list of "cool things" that can be done with it:

  1. Creating custom dashboards
  2. Ad-Hoc Analysis
  3. Drag, Drop, and Drill, Drill, Drill Down
  4. Correlate Data
  5. A/B Analysis mode
  6. Integrate Offline Customer Data
  7. Examine Individual Click streams
  8. Robot/Spider analysis
  9. Remarketing
  10. Ask NetInsight Wizard
  11. Heat Map Overlay
  12. Date Comparison Reporting

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.