Acquired by Yellow Pages Publisher

Print and online Yellow Pages publisher R.H. Donnelley Corp. has signed a definitive agreement to acquire for $345 million in cash and deferred payouts. Donnelley reportedly beat out Dow Jones and the New York Times, according to the Wall Street Journal.

RHD will add's business search engine and directory and pay-per-click advertising network to its interactive unit, RHDi, which will now include, LocalLaunch search engine marketing company,, and the Advertising Network. founder and CEO Jake Winebaum will lead RHDi from Santa Monica, Calif., and will report directly to Swanson. The deal is expected to close in the third quarter of 2007.

Kate Kaye at ClickZ has more details from RHD and Kelsey Group analyst Neal Polachek.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.