Sun Microsystems to release news first on the Web

Sun Microsystems says it will start to release important corporate news first over the Internet, in what is thought to be the first time a US company will use the Web as its main channel for sensitive information. According to the Financial Times, the move could point to a day when companies stop issuing press releases.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.