Microsoft Mashup Tool PopFly Examined

John Montgomery, group program manager of Popfly - Microsoft's MashUp application - told eWeek that he thought if he did not start the non-prgrammer development tool no-one at Microsoft would have.

Montgomery is interviewed by eWeek and gives some interesting insights into how the product was developed and what it aims to achieve.

Montgomery describes Popfly as a fun, easy way to build and share mashups, gadgets, Web pages and applications. Popfly consists of two parts: Popfly Creator, which is a set of online visual tools for building Web pages and mashups, and Popfly Space, which is an online community of creators who can host, share, rate, comment and even remix creations from other Popfly users.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.