Spock, Inc. Launching People Search Engine Not Going to the Dogs

Do a search for boxer on Google and you get a bunch of dog sites - reasonable unless you are looking for people. Do a search on Spock Inc.'s soon to be released engine and you get info on California Sen. Barbara Boxer and Muhammad Ali.

This search engine works the people niche and plans to launch with 100 million people in their database, the AP reported.

The site relies on public records so some of the information may be inaccurate but it seems like a good start.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.