Camoflage Your PPC Ads From Competitors

EngineReady has shared a great tip about camoflaging your ppc ads from your competitors in a recent article.

Finding out where your competitors are headquartered and using geotargeting to lower your ad positions in their area shows them a different hand than the one you are actually playing.

Thanks guys I liked that one!

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.