Yahoo Continues Search Suggestions Rollout

Yahoo has been on a search refinement kick lately, which continued on Friday with the release of Search Suggest for Yahoo Toolbar for Internet Explorer.

"We really believe that Search Suggestions improves your search experience. By automatically giving you suggestions based on what you've typed (as you're typing), you can get to what you're looking for faster," writes Yahoo Toolbar product manager Hua Ai on the Yahoo Search Blog. "We're driving to push it out to all your favorite search boxes."

Yahoo added the pre-search Search Suggest feature to its Web search on Yahoo.com last month, which had been available in the Yahoo Toolbar for Firefox since March. In July, Yahoo also released Search Assist, a new Web search refinement tool.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.