Bill Slawski Uncovers Possible Barter System Patent At Microsoft

Bill Slawski, of SEO By the Sea, has posted more patent applications. This time Microsoft has applied for a bunch, including Bill Gates himself on one.

The patents cover click fraud as well as what could be the groundwork for a barter system between publishers and advertisers. Great reading as per usual Bill.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.