Sina Announces Google Partnership Deal

Sina, the Chinese portal, announced details of their partnership with Google to provide search and advertising for them, a VNUnet.com report stated.

"Under the deal Sina will carry Google's Chinese search service and advertising, and the companies will share the revenue generated. Sina does not expect to see significant revenue from the partnership before the fourth quarter", it was reported.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.