Microsoft's aQuantive Acquisition to Close Soon

Microsoft's intended acquisition of aQuantive moved a step closer to completion when the shareholders of aQuantive approved the acquisition yesterday, according to Seattle Post-Intelligencer reporter and blogger Todd Bishop. That means the deal could close as soon as next week.

All that's left now is the hard part: figuring out how aQuantive is going to fit together with Microsoft. So far, it looks promising, according to Nick Hanauer, aQuantive's chairman. Hanauer told Bishop that he was at first worried that Microsoft might mishandle the process, but that things are now going well.

"My early fears that Microsoft would bungle the integration have vanished. Clearly they have done and are doing a spectacular job," Hanauer told Bishop. Asked what had caused his concern, he said, "Just the usual politics and ego getting in the way."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.