Marchex Adds Founder To Team, Buys Call-Based Ad Co.

Local search marketing company, Marchex announced the purchase of call-based advertising services company VoiceStar and the appointment of co-founder and CEO Bill Day as its new Chief Media Officer.

"Local search and locally developed and oriented content will be one of the key drivers for the search market over the next five years, and Marchex is in a phenomenal position to be a leader in this category," Day, who will report directly to Marchex Chairman and CEO Russell Horowitz, told MediaPost.

Day helped found - the model for local user-generated content.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.