SES: The Benefits of Repeat Visits

Many attendees of search industry conferences attend multiple shows a year. That's all well and good for those who are speaking at the show, or whose companies are paying for the trip. But what about those who are footing their own bills? Is it worth it for them to attend SES and other shows again and again?

According to Craig Paddock, who has attended 17 consecutive U.S. SES events, there are benefits for repeat visitors. Paddock shares his experience leaving SES New York in April in Tuesday's SearchDay, Does SES Convert for Repeat Visitors?

He points to things like new ideas from speakers and fellow attendees, tips on what not to do, new contacts (SEOs as well as search engine reps), and inspiration from immersion as tangible benefits for repeat visitors. He also notes that direct access to search engine reps can by itself be worth the price of admission.

If you're not heading to Search Engine Strategies San Jose next week, and still want to benefit from that direct access in an informal environment, you can take advantage of a post in the SEW Forums, where Frank Watson (Aussie Webmaster) has kindly offered to collect questions and get them answered by the appropriate speaker or search engine rep at the show, or at one of the parties planned around the event.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.