John Marshall, Michael Stebbins, and Avinash Kaushik announced today the founding of Market Motive. The company is a new venture which aims to provide a variety of online educational services focused on online marketing. Two days ago, I interviewed John Marshall about the company, it's services, and it's plans.
What you get with the service is high end written educational material, plus the ability to participate in direct Q&A with the expert staff involved in the company. And, expert staff they have. Here are some of the key players:
- Avinash Kaushik - covering Web Analytics
- John Marshall - covering Conversion
- Todd Malicoat - covering SEO
- Greg Jarboe and Jamie O'Donnell - covering online PR
The Q&A is handled through forums, but the panel of experts is signed on to provide fast and accurate responses. In addition, if you want to get the active help of these people to work with you through this online format, you can also do that as well. It's not cheap however, as the services are offered in a subscription model, with a price of $299 per month. Of course, this price looks cheap compared to a full on consulting engagement with people of this experience level.
It's an interesting twist in a market that contains so much free content out there, but I think the key difference is the interactivity with the experts, and getting your personal questions answered in a direct fashion.