Retailers Not Paying Enough Attention to SEO

A new study from Oneupweb finds that the Top 100 retailers are not paying enough attention to SEO for their Web sites. In today's SearchDay, "Retailers' SEO Efforts Found Lacking," we examine the results of the study, which finds:

  • 20 percent of retailers' sites were well-optimized
  • 20 percent of retailers' sites were moderately optimized
  • 34 percent of retailers' sites were nominally optimized
  • 26 percent of retailers' sites were not optimized at all

"A lot of big brands are relying on the strength of their name. They're not necessarily suffering now, but the market is extremely volatile, and it's not certain how much longer they can hang on just doing that," says Oneupweb's Tim Kauffold.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.