Google Explains its Wireless Dreams

Google posted to its Public Policy Blog last night to share its ambitions around the upcoming "white space" auction the FCC will hold to sell off unused TV spectrum. Google hopes to make it possible for those unused bits of radio spectrum between licensed TV channels to be freed up for development as wireless Internet access as a sort of broadband WiFi once the move to digital TV signals takes place in February 2009.

Google and others, including Dell, EarthLink, HP, Intel, Microsoft, and Philips, have formed the "White Spaces Coalition," to lobby the FCC and show that it would be technically feasible to provide Internet access through this segment of spectrum without interfering with either digital television signals or wireless microphones.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.