Yahoo to Offer Dynamic URL Rewriting

Yahoo is addressing the needs of site owners with dynamic URLs with new dynamic URL rewriting features in Site Explorer. The new feature lets webmasters identify the dynamic parameters in URLs that Yahoo should ignore, such as parameters that don't affect the content of a page, but that have other important uses. Yahoo can then strip the dynamic parameters in URLs and rewrite them, making crawling more efficient, and making display of URLs in search results easier to read. It can also improve a page's ranking in results, since it will counteract the dissipation of "link juice" from links to different URLs linking to the same page.

In addition, Yahoo has made improvements to its crawling and indexing systems. The changes are intended to create a fresher, more comprehensive index, while also reducing load requirements on Web sites being crawled.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.