Can PPC Help Your Organic Rankings?

Often the question is asked "Do PPC listings affect your organic rankings?" or "Will Google apply bonus points to your organic rankings if you spend money on their paid listings?" The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive PPC campaign.

In today's SearchDay, "Can PPC Listings Affect Organic Rankings?" Craig Paddock outlines some of the benefits a PPC campaign can bring to your organic SEO, including:

  • Generating Keyphrase Data
  • Increasing Link Popularity
  • Branding to Increase Organic Click-thru Rate

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.