Often the question is asked "Do PPC listings affect your organic rankings?" or "Will Google apply bonus points to your organic rankings if you spend money on their paid listings?" The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive PPC campaign.
In today's SearchDay, "Can PPC Listings Affect Organic Rankings?" Craig Paddock outlines some of the benefits a PPC campaign can bring to your organic SEO, including:
- Generating Keyphrase Data
- Increasing Link Popularity
- Branding to Increase Organic Click-thru Rate