SEW Experts: Tips for Being a Great PPC Client

In today's Search Ads column, "Tips for Being a Great PPC Client," Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.