Search and Offline Converge

At Search Engine Strategies in San Jose last week, ClickZ editor Matthew Nelson saw lots of evidence of the interaction between search with other media, including offline media. He shares his experiences at ClickZ News in "Search and Offline Marketing Converge at SES San Jose."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.