Alex Patriquin has posted the winner's of the Best-In-Show 2007 SES Awards on the Compete Blog. Selected by Compete, it honors "our fellow exhibitors who impressed us with their awesome marketing genius."
(The envelope, please.)
For Best Short-Attention-Span Toy, the winner was No More Landing Pages! They gave away the classic Paddle Ball game. According to Compete, "The retro toy landed in the tchotchkes totes of SES 2007's most discriminating schwag masters."
In the category of Best Tongue-In-Cheek Giveaway, the winner was Omniture! The company handed out chocolate chip cookies for SES. "The web analytics company, which cookies visitors for tracking purposes, served up persistently tasty treats for attendees with a sweet tooth for incisive data," said the judges from Compete.
The winner in the Best Giant Gold Panhandle category was iProspect! Compete thinks, "iProspect struck it rich with a larger-than-life recreation of every search marketer's ultimate dream: a pan full of gigantic gold nuggets."
The Best “Show Me the Money” Experience award went to Adapt! According to Compete, "Adapt offered adventurous SES attendees the chance to grab thousands in search marketing promotions, if they dared to become an 'SEM-in-a-Box' by stepping into a wind chamber where discount flyers flew fast and furious."
Finally, the Best On-The-Spot LifeHack went to Jingle Networks 1-800-Free411! According to Compete, they were winners for "offering out-of-town SES attendees a free connection to local services from a bevy of translucent tangerine phones."
Now, I don't know if PricewaterhouseCoopers ensured the secrecy of the Best-In-Show 2007 SES Awards voting process. But I do think it's high time that the exhibitors at SES started to get a little more attention from the small army of online journalists and bloggers that now cover the show.
Hey, even I found some "news nuggets" on the trade show floor. But, that's an article for another day.