Microsoft to Update Trademark Dispute Handling in adCenter

While Microsoft's trademark policy for adCenter advertisers is not changing, the way Microsoft deals with trademark infringement accusations against advertisers will change starting on September 10, according to the adCenter Blog.

Microsoft will stop generating its lists of advertisers approved by the trademark owner who can bid on trademarked keywords, but will continue to respond to complaints from trademark owners and investigate reported trademark infringement.

Microsoft is taking a step back from its involvement in compliance, but it is not leaving it up to advertisers and trademark owners to work things out on their own. The company promises to "support trademark owners in their efforts to protect their intellectual property," promising a faster response without the extra layers to review before acting on a complaint.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.