Japan Begins Government-led Search Research

The Japanese government is leading a research initiative to help 10 Japanese technology companies shift from electronics hardware to search-related services. According to a report in the Financial Times, the project "hopes to use Japan's strength in developing devices, such as mobile phones and car navigation systems, to create proprietary search and information retrieval functions."

The project teams 10 companies together to build a specific type of search function. For example, NTT Data, Toyota InfoTechnology Center, and Toyota Mapmaster are charged with developing a car-based search and navigation system. The government has allocated Y14bn-Y15bn ($121m-$130m) to the project.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.