Superpages Gets Local Mobile App

Idearc's has launched a mobile version of its local search product, Superpages Mobile for BlackBerry. The application is designed to help mobile users, especially business travelers, find local information easily with a BlackBerry mobile device. For example, users can search for local businesses, map directions, get local movie showtimes, find a person or check the local weather.

Idearc is the latest of many search companies to offer a downloadable application for mobile users. While mobile users who will go to the trouble of downloading an application are a minority, they are an influential one, which search providers look to in order to spread the word about their services.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.