SEW Experts: Everything You Assumed About Search Is About to Change

In today's Search Ads column, "Everything You Assumed About Search Is About to Change," Resolution Media's Matt Spiegel ponders the constant change in the world of search marketing. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers.