Forbes Looks at Click Fraud – and Doesn't Sensationalize It!

Most of the time, when a mainstream media publication writes a story about click fraud, it's filled with sensational attempts to instill FUD (fear, uncertainty and doubt) into the hearts of advertisers. That's not the case in a new story from Andy Greenberg at Forbes.com, "Counting Clicks."

Greenberg interviews Shuman Ghosemajumder, business product manager for trust & safety, and manages to tell Google's side of things and striking a reasonable tone to the story. Some will say the article leans toward Google propaganda, but it's not often that mass media take that tone instead of the "big, bad Google" tone.

I'm not saying click fraud isn't a problem, or that Google doesn't need to do more work on it, especially in areas of openness with advertisers. It's just nice to read about it in a general business publication and not come away shaking my head at the misrepresentations and errors.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.