Yahoo Acquires News Aggregator BuzzTracker

Yahoo has acquired BuzzTracker, a news aggregator combining editorial judgment and algorithms taking into account how many times the story was blogged, and how recently.

BuzzTracker founder Alan Warms joins Yahoo as the general manager of News, along with his team. He is tasked with using the BuzzTracker technology to help improve the breadth and relevancy of Yahoo News content,regardless of the source.

"The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors," Warms wrote on his Participate Media blog.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.